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Digi Reach Ltd ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy explains what personal data we collect through Maximum Savings at https://www.maximumsavings.co.uk (the "Platform"), why we collect it, how we use it, and the rights you have over it.
This policy applies to Users and Members of the Platform. It does not cover the privacy practices of Merchants, Partners or other third parties you may deal with through the Platform — please check their own privacy policies.
Please also read our Cookie Policy at https://www.maximumsavings.co.uk/cookies which explains in more detail how we use cookies and similar technologies.
We are Digi Reach Ltd, a company registered in England and Wales under company number 14163013, whose registered office is at C/o eaccounts, Ground floor, Cardigan house, Castle court, Swansea, SA7 9LA. We are the data controller for the personal data described in this policy.
You can contact our Data Protection Officer at support@maximumsavings.co.uk with any questions about this policy or to exercise your rights.
If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk — though we would welcome the chance to address your concerns directly first.
We collect the following categories of personal data, and only what we reasonably need:
● Identification data — such as your name, date of birth, gender, and any documents you provide to prove your eligibility to join Maximum Savings.
● Eligibility / employment data — such as your employer, membership scheme, or other basis on which you qualify to access the Platform, where access is restricted to a particular closed user group.
● Contact details — such as your home address, email address and telephone number.
● Account and communication preferences — such as your username, password (stored securely), and marketing preferences.
● Transaction and redemption data — such as which Offers you have viewed or used, and details passed to us by a Merchant confirming a qualifying purchase, so that we can apply any reward, cashback or discount owed to you.
● Technical and usage data — such as your IP address, browser and device information, and how you use the Platform.
● Communications data — records of your contact with our support team, and how you respond to our emails.
● Optional information you choose to give us — such as your interests, so we can show you more relevant Offers.
We do not collect or store your card or bank account details; these are handled directly by our payment provider or by the relevant Merchant.
● Directly from you, when you register, update your account, contact our support team, take part in a survey, competition or prize draw, or otherwise use the Platform.
● Automatically, through cookies and similar technologies, when you use the Platform (see our Cookie Policy).
● From Merchants and affiliate or redemption-tracking networks, who tell us when a Member has made a qualifying purchase through an Offer.
● From a Partner organisation (such as an employer or membership scheme), where they refer or verify members on our behalf.
● From other Members, if they refer you to us through a referral scheme.
We only use your personal data where the law allows us to. The table below sets out our main purposes and the lawful basis we rely on for each.
Purpose / activity
Type of data
Lawful basis
Where we rely on "legitimate interests", we have considered whether those interests are overridden by your own rights and interests, and you have the right to object — see Your Rights below.
We use cookies and similar technologies for purposes including keeping you signed in, understanding how the Platform is used, and recognising when you have clicked through to a Merchant so that we can apply your reward. Full details, including how to manage your preferences, are in our Cookie Policy at https://www.maximumsavings.co.uk/cookies.
We may use your data to work out which Offers are likely to interest you ("profiling"), so that we can show you more relevant content and marketing. You can opt out of profiling and/or marketing communications at any time by updating your preferences in your account, or emailing us at support@maximumsavings.co.uk, or by using the unsubscribe link in any marketing email.
We may share your personal data with:
● Merchants and Partners — so that you can access and benefit from their Offers, and so that qualifying purchases can be verified and rewarded. Merchants and Partners are separate data controllers for their own processing of your data.
● Affiliate and redemption-tracking networks — such as various affiliate networks, who help us confirm that a purchase has been made through the Platform and calculate any reward, cashback or commission due.
● Service providers who process data on our behalf — such as our website hosting provider, email platform (Netcore), analytics provider (Google Analytics), payment provider, and IT support.
● Professional advisers — including our lawyers, auditors and insurers.
● Regulators, law enforcement or other authorities, where we are legally required to do so.
● A buyer or successor, if we sell, transfer or reorganise all or part of our business.
We do not sell your personal data to third parties for their own marketing purposes. Where we share aggregated or anonymised data (which cannot identify you), this policy does not apply to that data.
Some of the organisations we share your data with may be based, or store data, outside the UK. Where this happens, we ensure your data receives a similar level of protection, for example by using standard contractual clauses approved for use in the UK, by transferring only to countries the UK government has confirmed provide adequate protection, or by taking other measures required by UK data protection law.
We use appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration or disclosure, including access controls, encryption where appropriate, and contractual obligations on our suppliers. We have procedures in place to deal with any suspected data breach and will notify you and any applicable regulator where the law requires us to do so.
We only keep personal data for as long as we reasonably need it for the purposes set out in this policy, or to meet legal, tax or regulatory requirements. As a guide:
● Prospective Members who do not complete registration: 24 months from last contact.
● Active Members: for the duration of your membership, and 7 years after your last use of the Platform.
● Eligibility documents (e.g. proof of employment or membership): 12 months from submission.
● Competition and prize draw entries: 90 days after winners are announced, 3 years for winning entries
These are placeholder periods only — set retention periods that match your actual business need and any regulatory requirements.
Maximum Savings is intended for use by individuals aged 18 and over. We do not knowingly collect personal data from anyone below this age. If you believe a child has provided us with personal data, please contact us at support@maximumsavings.co.uk.
Under UK data protection law, you have the right to:
● Access the personal data we hold about you.
● Ask us to correct inaccurate or incomplete data.
● Ask us to erase your data in certain circumstances ("right to be forgotten").
● Ask us to restrict our processing of your data in certain circumstances.
● Object to us processing your data, including for marketing or profiling, where we rely on legitimate interests.
● Ask us to provide your data to you, or to another organisation, in a portable format, where processing is based on consent or a contract.
● Withdraw your consent at any time, where we rely on consent.
To exercise any of these rights, contact us at support@maximumsavings.co.uk. We usually respond within one month; if a request is complex, we may need longer and will let you know. There is no charge unless a request is clearly unfounded, repetitive or excessive.
We may update this policy from time to time. We will post any changes on this page, and if we make a significant change we will take reasonable steps to let you know, for example by email.
If you have any questions about this policy or how we handle your personal data, please contact us at support@maximumsavings.co.uk or by post at C/O Eaccounts, Ground Floor, Cardigan House, Castle Court, Swansea, SA7 9LA.
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